Everyone now has access to programs and apps with some level of graphics and layout capabilites, so why do you still need a professional graphic designer? If you are asking yourself this question, it is a clear indication for your need. Graphic designers usually have a natural eye for design and, additionally, have been formally trained in the principles of design. As such, they understand how to utilize color, typography, form, balance, and other design elements to communicate the desired message and values to reflect your organization and to evoke the desired reaction in your viewer. Additionally, a trained graphic designer understands the technical aspects of design required to create a print-ready file that will acheive the desired result, and the process for developing a website that is easy to navigate and effective.